Ecobank Nigeria says it understands challenges faced by Small and Medium Sized Enterprises (SMEs) in Nigeria and will continue to support their operations.
The bank made the commitment at the second edition of Oja Oge by Ecobank, which officially kicked off at the weekend with all participating exhibitors present and ready for business.
Speaking at the opening, Ecobank Nigeria’s Head of SME, Partnerships and Collaborations, Omoboye Odu, expressed satisfaction with the turnout and overall ambiance.
“We’re thrilled that all our exhibitors are on ground and fully activated,” Odu said. “The response has been overwhelming, and the energy at the venue is exactly what we hoped for. This is not just a pop-up, it is a full-blown fashion, culture, and lifestyle experience.”
The 3-day event is already generating buzz as visitors began streaming in from early morning to take advantage of the jaw-dropping discounts offered by top brands.
Discounts ranging from 10 per cent to 50 per cent are on display, creating a vibrant and competitive shopping environment.
Among the notable exhibitors present are Adidas, House of Tara, Winston Leather, Ava and George Children’s Clothing, Chenche Clothing, and Lush Hair, alongside dozens of other local and international brands eager to showcase their latest collections and offerings.
Odu explained that the barriers being faced SMEs are understood even as their contributions to the Nigeria’s economy growth in terms of job creation and boosting of the Gross Domestic Product, and emphasizing that the bank, Ecobank, is an SME solution.
In addition to shopping, attendees are enjoying a dynamic blend of live music, fashion runway shows featuring designers like Oshobor, Jon Pelumi, and Y’wandelag, as well as beauty makeovers, games, and family-friendly activities.
Dedicated zones like Gameland for adults, Kid Zone and Books by Omolara for children, and a buzzing Beauty Parlour for women are already crowd favorites. The event also includes raffle draws and giveaways sponsored by corporate partners such as Airtel Nigeria, Flutterwave, Qatar Airways, and Maltina.
Odu emphasised that the marketplace is designed to uplift small businesses and creatives, offering them exposure to wider markets in line with Ecobank’s Pan-African mission.
“Oja Oge is a celebration of entrepreneurship, creativity, and community. We invite everyone to come and experience it,” she added.