After a successful party in Ekwulobia, Anambra, Life Continental Beer has treated its Owerri consumers to a night of dance and music as it brought its year-end “Bridge of Progress” party to the capital city of Imo.
Headlining the party was the highlife king himself, Flavour, who serenaded the fans with an impressive live performance.
Also gracing the stage were Tipsy Kelvano, HiLife Fest King 2017, Chibest David, and other local up and coming acts.
The previous ‘Bridge of Progress’ party had featured indigenous rapper, Phyno, who shut down Anambra before Life Beer took the party to Owerri just 48 hours later.
Life beer is popular in South-eastern Nigeria and speaking on the year-end festivities, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, said: “We had a tremendous year at Life Beer, and we have these loyal consumers to thank for it. It was important for us to come back home and celebrate with our people as we set out to close the year. We are proud of the connection we have made with the people in the south-east and we have big plans for these consumers in the coming year. This is our little way of saying thank you.”